Abstracto
- To determine the variables that explain the increasesin beef consumption in the Caribbean Region of Colombia, this study was carried out using information obtained from those responsible for household purchases. With a survey applied to 337 people responsible for purchases, selected completely at random. The form was made up of qualitative socioeconomic variables such as: age, education, stratum, number of family members, and quantitative variables such as income, prices, and quantities consumed. Descriptive statistics, contingency tables, correlation analysis were applied. The McFadden-type discrete-choice econometric technique was used through a logit-type model and the contingent valuation method, the parameters and the estimation of the model were made through the maximum likelihood method. The results allow us to appreciate that 54% of the surveyed sample would be willing to increase consumption, explained by age, gender, educational level, the occupation of who decides on purchases and the quantities currently consumed. The variable that explains the increase in consumption to a greater degree is gender, followed by the quantity currently consumed. It is concluded that the age of the consumer presents an inverse relationship with the possibility of increasing consumption, where the older the consumer, theless possibility of increasing consumption, because the highest consumption occurs at ages ranging from 30 to 40 years.
